After years in sales, project management, and operations, marketing went from being just a role to being the work I wanted to do. It started with a self-managed cooking vlog across TikTok, Instagram, Facebook, and YouTube — and that hands-on experience taught me what no course could.
Today I lead the marketing function for a real estate brand — building strategy, content, campaigns, and community from the ground up. As a freelancer, I bring that same intentional approach to every brand I work with.
“Marketing as the intersection of strategy, creativity, and execution.
Four marketing pillars, each grounded in real-world experience. Pick what you need — or let's build the whole system together.
Channel selection & objective setting. Campaign planning aligned to business goals. Measurable, scalable growth roadmaps.
01Content planning & calendar creation. Platform-specific strategy across LinkedIn, IG, FB, TikTok. Campaign execution & optimization.
02Brand voice & messaging alignment. Content direction & visual consistency. Translating identity across every channel that matters.
03Lead generation strategy. Google Ads & paid campaign support. Sales & leasing team enablement that actually converts.
04Audience, goals, brand truth — the foundation everything else stands on.
Right channels, right message, right moments — mapped before a single post.
Content, campaigns, community — created consistently, not in bursts.
Organic traction turned into numbers that matter. Then we do it again.
A snapshot of the work behind the strategy — building marketing functions from the inside, end to end.
Led local marketing strategies across social, Google Ads, and digital platforms — defining channel objectives that drove leasing performance and brand visibility.
Developed content strategy across brochures, print, websites, and event assets — keeping messaging, tone, and brand positioning consistent everywhere.
Planned and executed tenant engagement events built around clear objectives, audience targeting, and follow-up — community building, not just visibility.
Opened and managed Instagram, Facebook, TikTok, and LinkedIn channels with clear roles — from brand awareness to campaign activation.
Optimized Google Ads campaigns, redesigned 20+ websites, and implemented community newsletters for ongoing engagement.
Coordinated and mentored a marketing intern, delegated based on strategic priorities, and oversaw execution to ensure quality and alignment.
Real brands, built end to end — strategy, content, brand voice, and sites made to convert. Two of the most recent, both live.
Reformer & Mat studio in Sector 1. Brand voice and visual direction, content across Instagram, TikTok & Facebook, and a conversion-first site with live online booking.
Visit seren-pilates.ro ↗Independent mortgage broker. A personal-brand site built to convert — sharp positioning, a deep FAQ that feeds AI search, client reviews, and WhatsApp-first lead capture.
Visit andreeaburdusel.ro ↗Strategy, branding and content — in plain language. Practical reads for brands that want marketing done with intent.
Agency scale or a single senior owner? An honest breakdown of cost, speed and accountability — and how to tell which fits your stage.
Read article →Paid, owned and earned media only compound when they tell one story. The POEM model and a practical way to align every channel around one goal.
Read article →People buy the story before the service. A simple framework for turning what you do into a narrative customers remember — and act on.
Read article →Tell me about your brand and what you want to move. I'll reply within 1–2 business days.