Available · 2026
Bucharest, RO --:--
v.01 / portfolio
● FREELANCE — OPEN FOR PROJECTS Marketing Strategist EST. 2026

MARKETING THAT  ACTUALLY moves THE NEEDLE.

// 01 What I do

Strategy, content, social, and paid campaigns for brands ready to grow with purpose — not just posts.

// 02 The promise

No fluff. No vanity metrics. Just intentional marketing built to scale alongside your business.

// 03 Tagline

Your story,
my strategy
STRATEGY CONTENT SOCIAL MEDIA GOOGLE ADS BRANDING COMMUNITY LEAD GEN STRATEGY CONTENT SOCIAL MEDIA GOOGLE ADS BRANDING COMMUNITY LEAD GEN

From curiosity
to craft.

I built marketing
the hard way
then I made it a system.

After years in sales, project management, and operations, marketing went from being just a role to being the work I wanted to do. It started with a self-managed cooking vlog across TikTok, Instagram, Facebook, and YouTube — and that hands-on experience taught me what no course could.

Today I lead the marketing function for a real estate brand — building strategy, content, campaigns, and community from the ground up. As a freelancer, I bring that same intentional approach to every brand I work with.

● Strategy ● Content ● Social ● Paid Ads ● Branding ● Community
"

Marketing as the intersection of strategy, creativity, and execution.

/ 01 impact
10+
building websites redesigned & optimized
/ 02 reach
4
social channels launched & managed
/ 03 focus
cups of coffee strategizing your next move
/ 04 energy
24/7
obsessed with the craft — not the clock
YOUR STORY MY STRATEGY YOUR STORY MY STRATEGY YOUR STORY MY STRATEGY YOUR STORY MY STRATEGY

Built for growth.
Wired for impact.

Four marketing pillars, each grounded in real-world experience. Pick what you need — or let's build the whole damn system together.

01
Marketing
Strategy
Channel selection & objective setting. Campaign planning aligned to business goals. Measurable, scalable growth roadmaps.
02
Social Media
Management
Content planning & calendar creation. Platform-specific strategy across LinkedIn, IG, FB, TikTok. Campaign execution & optimization.
03
Branding
& Positioning
Brand voice & messaging alignment. Content direction & visual consistency. Translating identity across every channel that matters.
04
Performance
& Growth
Lead generation strategy. Google Ads & paid campaign support. Sales & leasing team enablement that actually converts.

The R.O.B.U.
method.

Every project follows the same simple rhythm — so we always know where we are, and where we're heading next.

STEP / 01
R.

Research

Audience, goals, brand truth. We dig in before we build anything.

STEP / 02
O.

Outline

Strategy first. Right channels, right message, right moments.

STEP / 03
B.

Build

Content, campaigns, community — created and shipped with rhythm.

STEP / 04
U.

Uplift

Organic momentum into measurable growth. Then we do it again.

Receipts, not
promises.

A snapshot of the work behind the strategy — building marketing functions from the inside, end to end.

/ 01
Strategic Marketing Direction
Led local marketing strategies across social, Google Ads, and digital platforms — defining channel objectives that drove leasing performance and brand visibility.
/ 02
Content With Purpose
Developed content strategy across brochures, print, websites, and event assets — keeping messaging, tone, and brand positioning consistent everywhere.
/ 03
Community & Events
Planned and executed tenant engagement events built around clear objectives, audience targeting, and follow-up — community building, not just visibility.
/ 04
Multi-Channel Social Build
Opened and managed Instagram, Facebook, TikTok, and LinkedIn channels with clear roles — from brand awareness to campaign activation.
/ 05
Performance Marketing
Optimized Google Ads campaigns, redesigned ~10 building websites, and implemented community newsletters for ongoing engagement.
/ 06
Leadership & Execution
Coordinated and mentored a marketing intern, delegated based on strategic priorities, and oversaw execution to ensure quality and alignment.
Have a story to tell?

LET'S MAKE
IT move.